concept: face
“May be defined as the positive social value a person effectively claims for himself by the line others assume he has taken during a particular contact,” again adapted from Goffman’s On Face-Work. Face as in face-work refers to “the actions taken to make whatever the [speaker, writer, user of symbols] is doing consistent with face. Face-work serves to counteract ‘incidents’—that is, events whose effective symbolic implications threaten face.”
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